In business, one has to always think ahead of the competition because you are competing for the same consumers and the best business wins; often, it’s not so much about the quality or affordability of your goods/ services; instead, it is about how well you promote your brand. True, the quality of your service matters a lot, the pricing matters too. However, at the end of the day, it will all depend on the marketing and promotion of your brand. SEO and digital marketing go hand in hand, it is impossible to speak of one without the other. Search engine optimization, also known as SEO, is the surest way to get your website ranked to the top pages of Google, and other major search engines. SEO best practices and tricks will come in handy when you try to excel in the midst of cut-throat competition.
Tips and Best Practices
- Most business owners hasten to open business websites, only to leave them dormant for months or years. A good website will need to be optimized so that it appears quickly on the top pages during a search. Google is just a referee acting as the gatekeeper; websites have to compete for the top spot on the first pages. Remember, consumers tend to click almost automatically to searches on the first page of search engines; very rarely do they click on the bottom links or those on the second page.
- The optimization gets done through different methods. In any case, the fact that a visitor has clicked on your site doesn’t mean that they’ll proceed to make a purchase or give a query call. Research done has shown that upon visiting a site, visitors decide within 4 seconds whether to stay or exit. In that regard, the content on the pages have to be catchy and relevant, the images used must also be captivating. Use of long text and overly promotional content are considered as ‘turn offs’ which make visitors exit fast.
- Once the Pages are given the right content, right images and videos, you’ll still need to embark on promoting the site. Having social media presence is a great way of pulling traffic to the site. Likewise, blogging and linking your site to other more authoritative sites are also highly recommended. Remember, the more traffic to your site, the more opportunities you’re likely to reap on your business. More traffic means more leads that you can convert into actual sales. Which is why any business should strive at all times to be ranked among top pages of search engines; it’s a strategy that never disappoints.
Competition in any business is inevitable, it is actually healthy, however making a profit and seeing the business grow will be next to impossible unless you embrace digital marketing. There are professional SEO companies that can help optimize your website so that you rank at the top. Here at ClickDo, we guarantee businesses not just top ranking within a month, but also remaining at that top spot for longer. Get in touch today; let’s discuss your options with our experienced team of digital marketers.