What is Digital marketing?
Digital marketing is the technique by which you can promote your brand or business in the online internet platforms like search engines, social media’s, etc. On Comparing to the traditional marketing technique, you can get more conversions through digital marketing. Digital Marketing is the strategy by which you can promote your product or services through different channels in the online.
Why you need digital marketing?
As the usage of internet and online mediums has drastically increased among the people of Sri Lanka over the time. It is important for you to create brand awareness through online platforms. Nowadays even small business crews started moving towards online, so online presence is must for every emerging business.
Various Digital Marketing Techniques:
Search Engine Optimization:
SEO is the technique by which you can drive traffic to your business website by ranking the website organically in the top search results of Google. As most of the people will use Google search engine to look for any product or service, Ranking the website top in Google’s SERP (Search Engine Results Page) for the user searched query will help you get more conversions to your business. By ranking the business website for keyword with high search volume will drive more traffic to the website.
Google Adwords is the online internet marketing platform developed by Google in order to help the business people to get more leads from Google search engine. Google PPC (pay per click) is the paid advertising in which you should pay for the Google only if the user clicks on the ad to visit your business website. Using Google PPC you can target the potential customers for your business based on age, gender, location, etc.
On Comparing to SEO you can drive more traffic to your website by using Google PPC. As the organic search results are displayed only below the ads for the competitive terms, the chances of people for clicking on the organic search results is very less.
Facebook Remarketing is the technique in which you can retarget the audience who have visited your website previously. You can show your ad to the people who have visited your website before, facebook remarketing lets you to advertise your product or service for the customers through Facebook. As the number of Facebook users has increased in recent days, Facebook remarketing helps you to drive more conversions at very low spend. Using Facebook Remarketing you can target the custom audience set.
Digital Marketing in Sri Lanka:
As s business lead in Sri Lanka you can succeed in your business by promoting your brand in online by several digital marketing strategies like SEO, Google Pay Per Click, Facebook Remarketing, etc. Digital Marketing company will analyze the competition in your industry and will find the potential search terms with high search volume to get the more leads. Hiring a best digital marketing company in Sri Lanka for your business will make sure that your business has an effective online presence to get the legitimate leads or conversions.